Brian Solis (@briansolis on Twitter) talks about the need for a social media plan in an interview with Andrew Gori. The message rings true. So many small businesses are feeling the pressure to engage it this “social media thing”, and they probably should. There is however a lot more to it than setting up a Facebook page and Twitter account. As the interview highlights, getting internal communication right is a prerequisite to getting external communication right.
With social media, it’s like the starter’s pistol went off and everyone started running, and not a lot of us stayed behind to question: “Why am I in this race to begin with? Who is going to run it and why?” The important aspect of social media is the ability to define your desired outcomes before you even design a program.