How producers perceive their products can be quite different from how consumers perceive them. Do you view your mobile phone as a camera that can make calls or a phone that can take pictures? My son, who is two and a half, has a “toy” (which has been handed down to him from his cousin) called LeapPad which is essentially a book that sits into an electronic folder that has attached to it a stylus.
You can then use the stylus to trace over the words in the book and the words are spoken to you. My son is a little young for this toy but that still doesn’t stop him playing with it. Anyway, the other day my son asked me could he play with the broken book. The broken book? What was he talking about? As he continued to explain what it was he wanted to play with it dawned on me that he was in fact referring to his LeapPad. Why does he call it the broken book? Obvious. It has a pen that doesn’t write - it’s broken.
Wouldn’t it be great if we could all view the world with such innocent, unconditioned, eyes. He sees a broken book, I see an electronic reading pad and stylus - the curse of knowledge.
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